How PeopleLinx Supported Bojangles Franchisees Break Into New Markets and Drive Record Catering Sales
Results Snapshot
Challenge
Georgia Foods LLC, a Bojangles franchisee group, was eager to grow its catering business across their locations but needed a reliable way to consistently generate qualified leads and drive awareness across their key markets.
Solution
Over the past 2 years, PeopleLinx has empowered eight Georgia Foods franchise locations to generate hundreds of corporate catering leads and new clients. Through personalized and targeted outreach, PeopleLinx enabled Bojangles to break through barriers and connect directly with key decision-makers, resulting in over a 10X return on investment.
The Program
PeopleLinx provided comprehensive training and onboarding sessions for Georgia Food's team to ensure they were equipped with the necessary skills and knowledge to effectively utilize the platform. This included guidance on outreach best practices, technical assistance, personalized coaching, and ongoing support to maximize success.
PeopleLinx leveraged its extensive database of high-quality prospect data to identify and target potential customers with precision. By analyzing industry, location, and job title, Georgia Foods connected with prospects most likely to convert into catering clients.
PeopleLinx designed, implemented, and managed targeted outreach campaigns tailored to reach corporate clients interested in catering services. Personalized messaging helped establish meaningful relationships and effectively showcase Georgia Foods' value.
PeopleLinx provides comprehensive analytics and reporting to track campaign performance, measure engagement, and identify opportunities for optimization. This data-driven approach helped maximize ROI and improve outreach strategies.
Results
In just one year, Georgia Foods' franchise locations generated $750,000 in catering revenue, an extraordinary leap from the $10,000 they were doing four years ago. This growth was the result of a strong internal focus on catering, supported by PeopleLinx's ability to consistently deliver qualified leads and repeat business opportunities.
Hundreds of qualified catering leads
Dozens of new corporate accounts and long-term partners
Large-scale recurring orders, including events up to 1,800 meals
Entry into new markets they previously couldn't reach (school systems, major warehouses, corporate campuses)
With a predictable pipeline and repeat catering clients, Georgia Foods now treats PeopleLinx as a core driver of its catering success
"PeopleLinx really solved a problem for us. PeopleLinx got us behind the front desk. It's definitely been a key piece in building that repeat business and building that long-lasting customer relationship."
By leveraging PeopleLinx's strategic and targeted solutions, Georgia Foods successfully transformed its corporate catering outreach, secured new business relationships, and significantly increased catering sales.
