How Karalina Enterprises Used PeopleLinx to Launch a Scalable Catering Pipeline Across 16 Little Caesars Locations
For a Little Caesars franchisee, a single catering relationship can be worth $1,000 to $90,000+ in revenue over 3–5 years.
For Karalina Enterprises, within the first 60 days of launching PeopleLinx, the team generated 40+ qualified leads, delivered 300+ pizzas for new partnership-driven events, and established dozens of new community relationships they had never accessed before.
Karalina had built a strong, decades-long reputation running 16 Little Caesars locations, but their catering business had always been entirely organic. Opportunities came in occasionally, but there was no structured outbound strategy, no targeting, and no scalable way to consistently reach the right organizations.
“PeopleLinx has absolutely met our expectations... If anything, it’s already gone over.”
— Taylor Johns, Multi-location OwnerFor years, catering growth happened passively. Schools, churches, and community organizations would reach out on their own — but outbound sales efforts were lacking.
Taylor Johns, the multi-location owner, summarized the core issues being:
No time and no bandwidth to prospect
No prospecting automation in place
Contact lists and research were a major roadblock
No consistency in outreach
Within days of kickoff, PeopleLinx put a complete catering outreach engine in motion, handling targeting, automation, and engagement so the franchise could focus solely on responding to warm leads. This engine included:
PeopleLinx identified and ranked high-opportunity targets near each store: schools, churches, youth sports organizations, community hubs, seasonal event organizers and more.
Targets were prioritized based on proximity and likely order size.
PeopleLinx also aligned targeting with key seasonal spikes (back-to-school, holiday events, sports seasons), ensuring Little Caesars stayed top-of-mind during high-demand periods.
PeopleLinx launched automated outreach sequences handling:
Initial introductions
Follow-ups
Re-engagement
Interest routing
All responses flowed into a single, easy-to-manage AI-Powered inbox, giving the team real-time visibility into every opportunity.
This eliminated daily prospecting and ensured consistent outreach without the discouragement of low-response manual effort.
“You get a ton of time back. PeopleLinx does it behind the scenes, so there’s nothing to get discouraged about.” Says Taylor.
The PeopleLinx team provided:
Complete program management
New target lists and audience recommendations
Strategic guidance on which groups to pursue
Ongoing support as new partnerships formed
Franchise teams only needed to respond to warm leads and build relationships — the time-consuming work was handled for them, enabling scale across all 16 stores without adding headcount or increasing workload for managers.
Prospects Engaged
Catering Leads
Open Rates
Response Rates
*These results outperform typical franchise outreach benchmarks by 2–4x
Within the first 60 days, Karalina began forming brand-new relationships with community organizations they had never connected with before. Karalina used PeopleLinx-generated relationships to fulfill dozens of orders equalling over 300 pizzas:
Full-price catering orders
Discounted community orders
Donated pizzas to build goodwill and seed long-term partnerships
This early activity is already turning into repeat business and growing trust across local organizations.
Taylor states:
“They put us in front of the right people and automate the beginning stages so we can focus on relationships.”
With a reliable outbound engine now running across all 16 locations, Karalina plans to:
Expand partnerships with schools, churches, and youth organizations
Grow repeat catering orders from early community relationships
Support more local events and holiday initiatives
Build a predictable catering pipeline across their full territory
Continue strengthening brand visibility within their local communities
The momentum from the first 60 days is just the beginning, and the team expects results to compound as relationships deepen and new opportunities open up.
By leveraging PeopleLinx’s hyper-local targeting and automated outreach, Karalina Enterprises successfully launched a scalable catering pipeline across all 16 Little Caesars locations. The program helped them secure new community partnerships, generate consistent, qualified leads, and unlock catering opportunities they had never accessed before.
Ready to drive more catering orders and community partnerships for your franchise? We’d love to hear from you.
